Samaro.ai at IIWC Experience 2025

Transforming Media Sharing in the Wedding Industry

IIWC Experience Goa 2025

254 Guests, 4000+ Photos, Type: Networking, Location: Goa

Event Brief

The India International Wedding Connections (IIWC) Experience 2025 was held from March 27 to 30, 2025, across multiple Taj properties in Goa, including Taj Cidade de Goa Heritage, Taj Exotica Resort & Spa, Taj Cidade de Goa Horizon, and Taj Fort Aguada Resort & Spa. Founded by Pramod Lunawat, an award-winning international events and weddings professional, IIWC Experience has a rich history of uniting top professionals in the luxury destination wedding and hospitality industry.

This three-day event brought together leading wedding planners, designers, photographers, and service providers from across India and beyond. Unlike traditional conferences, IIWC Experience focused on engaging conversations, industry insights, and shared experiences in a relaxed and interactive environment. Attendees gathered not only to network but also to celebrate their industry, exchange knowledge, and gain fresh perspectives.

Given the scale of the event, seamless media sharing was crucial. As the official media-sharing partner, Samaro.ai ensured that every attendee could instantly access and relive their event moments, making the process of capturing and sharing experiences effortless.

Client Background

IIWC (India International Wedding Connections) is a premier community for wedding industry professionals. The platform brings together top vendors, service providers, and entrepreneurs who shape India’s billion-dollar wedding market.

The IIWC Experience is their flagship event, held annually at the most luxurious venues across the globe, providing a space for professionals to network, exchange ideas, and celebrate the industry’s growth.

For 2025, IIWC sought a seamless media-sharing solution that would:
- Enable instant access to event photos for all attendees
- Ensure a smooth and professional media distribution system
- Enhance the overall guest experience with tech-driven convenience

This is where Samaro.ai played a crucial role.

Objectives

IIWC partnered with Samaro.ai to achieve the following goals:

Instant Media Access: Enable guests to retrieve their event photos without delays.
Seamless Photo Distribution: Ensure an organized and efficient media-sharing system.
Guest Management: Keep attendees informed and engaged with timely media updates.

Solution & Implementation

1. Custom Event Landing Page

A dedicated event landing page was created, allowing guests to easily find and download their photos without the need for manual sharing.
Link - https://samaro.ai/invitation/iiwc

2. QR Code-Enabled Media Access

To simplify the process, tent cards with QR codes were placed on every table, encouraging attendees to scan and access their event photos instantly.

Additionally, small pocket-sized cards explaining the steps were distributed to photographers. This ensured that if any guest inquired about photos, they could be handed a card with clear instructions, eliminating confusion and increasing adoption.

3. Automated Event Notifications

To ensure guests remained engaged, Samaro’s system sent notifications two hours before each event session, reminding attendees about the next session.

This proactive approach helped maximize engagement and ensured that guests didn’t miss out on any event.

Conclusion

The IIWC Experience 2025 wasn’t just another wedding industry meetup—it was a dynamic, high-energy celebration where connections were made, ideas were shared, and moments were captured. For Samaro.ai, being the official media-sharing partner was an opportunity to demonstrate how technology can simplify event photography and enhance guest experiences.

Through our customized event page, QR-enabled media sharing, and automated notifications, we provided a seamless and engaging photo-access system that added real value to the event. More than anything, this event showed us how deeply the wedding industry values efficiency, innovation, and convenience. As we continue to grow, we remain committed to making media sharing effortless, so event memories are never lost, only celebrated.

Results

Effortless Media Distribution – Guests could access their photos instantly, eliminating delays and manual sharing.

Effortless Media Distribution - Guests could access to their photos instantly, eliminating delays and manual sharing.
High Engagement – The QR system and landing page were widely used, proving the effectiveness of a structured media-sharing solution.
Stronger Industry Presence for Samaro – Collaborating with IIWC helped position Samaro as a leading media-sharing solution for high-profile events.
Valuable Industry Insights – The event provided first-hand learning on how wedding professionals interact with technology and what they expect from a seamless media-sharing platform.