We didn’t build this feature list in a boardroom. We built it on the ground, at exhibition after exhibition, talking to planners and decorators across the globe who kept telling us the same thing in different words: “Photographers have tools built for them. Where are ours?”

So we listened. Samaro 2.0 is our answer: an event planning platform for decorators built specifically around visual presentation, brand control, and design privacy, not just invoices and contracts.

Here’s what the community told us they needed most, and how Samaro delivers on each one.

Built for Every Kind of Planner and Decorator

Samaro adapts to how you actually work, whatever end of the event spectrum you sit at.

Wedding Planners: Coordinate multiple events at once, impress couples with branded portfolios, manage guest communication end to end, and deliver the kind of premium client experience that gets you referred.

Wedding & Event Decorators: Showcase your finest décor without worrying about competitors copying your designs. Present your work through beautifully branded, secure galleries that reflect your unique style, not a generic template.

Corporate Event Planners: Manage conferences, product launches, award ceremonies, and exhibitions while automatically applying sponsor branding, tracking engagement through analytics, and delivering media professionally at scale.

Whatever kind of event professional you are, the goal is the same: less patchwork, more polish.

Why Traditional Event Management Tools Fall Short for Decorators

Before we get into features, it’s worth naming the gap directly. Tools like HoneyBook and Planning Pod have earned their place in the industry. They’re excellent at back-office work: contracts, invoices, payment schedules, client CRM.

But none of them were built for professionals whose product is the visual. A decorator’s mandap design, a planner’s signature stage layout, a florist’s color palette, none of that lives comfortably in a contract-and-invoice tool. Aesthetic-driven professionals need something that treats their portfolio as seriously as their paperwork tool treats their cash flow: a secure, high-end visual showcase, not a folder buried inside a CRM.

That’s the gap Samaro was built to close. Think of it less as “another event management app” and more as a whitelabeled client portal for event planners, purpose-built around showcasing and protecting creative work.

1.Wedding Portfolio Management Tool: Your Whitelabeled Website, Without the Website Headache

Picture this: a couple walks into your studio, excited but cautious. They want to see your work before they commit. What do you do?

If you’re like most planners, you either scroll through your phone looking for the right WhatsApp folder, or send a link to a messy Google Drive folder with 400 unsorted photos. Neither builds confidence. Neither looks like the premium brand you actually are.

With Samaro, you get a portfolio page that behaves like your own whitelabeled client portal for event planners, but runs entirely on Samaro’s infrastructure. No developers. No hosting headaches. Just a clean, organized page where you handpick exactly which photos and videos represent your best work.

And it doesn’t stop at your own media. Connect your Instagram and YouTube, and suddenly your entire body of work, reels, photos, videos, everything, lives on one single page you can share with a single link.

2.RSVP, Blessings & Guest Experience: A Live Dashboard for Planners ★ New Feature

Wedding weekends aren’t one event, they’re four or five stacked on top of each other, each with its own guest list, its own RSVPs, its own logistics. Most planners end up tracking all of it across scattered spreadsheets.

Samaro gives you a single live dashboard for the whole weekend: who’s invited, who’s going, who’s still deciding, broken down event by event, alongside blessings and gifts, guest media uploads, and recent activity, all updating in real time.

And because every wedding is different, Samaro lets you turn on only what this event needs: AI Concierge to answer guest questions, Seating & Tables, QR Check-in for large guest lists, Guest Networking for mixers, Blessings & Gifts for a honeymoon fund, and Planning Lite for a simple run-of-show checklist.

3.Fully Customizable Branding: Make Your Event Planning Software Look Like Your Own

Your brand isn’t an afterthought. It’s the reason clients pick you over the studio next door.

That’s why Samaro never pushes its own colors or fonts onto your brand. Instead, we hand you the controls: color theme, gallery theme, font style, spacing, button radius, and more.

Think of it less like using a template and more like being handed the blueprint. If your brand color is a deep burgundy with sharp, minimal typography, your Samaro page reflects exactly that. If it’s soft pastels with rounded, playful buttons, that’s what your clients see.

4.Secure Portfolio Sharing for Event Design: Because Decor Can Be Copied, But Your Vision Shouldn’t Be

This one came up again and again in our conversations with planners and decorators, and it’s fundamentally different from what photographers deal with.

A photographer’s portfolio is usually meant to be seen widely. It’s marketing. But decor and planning work? That’s another story entirely. A stunning mandap design or a signature stage layout can be replicated the moment it’s public. Planners don’t want their best ideas floating around for competitors to screenshot and recreate. They want to show their work, but only to the right people, at the right time.

Samaro was built with this exact tension in mind, offering secure portfolio sharing for event design that standard portfolio tools simply don’t prioritize.

You get a simple access panel where you require a gallery PIN, and decide exactly what you ask guests for, email, WhatsApp number, or details before they can even view anything. Want to go a step further? As the Admin, you can grant time-limited access to specific email addresses or WhatsApp numbers. Once that window closes, access closes with it.

5.White-Label Client Portal for Event Planners: Your Brand, Front and Center, Always

We built Samaro on a simple belief: if your business grows, you’ll keep using us. So our job is to make sure it’s your brand that grows, not ours riding along on top of it.

That’s why our white-label client portal for event planners runs deep across the platform: custom domain integration, so the link you share is yours; WhatsApp API white labeling, so every event communication comes through your brand name; and your own app on the Apple App Store and Google Play Store, giving you a fully branded mobile presence.

6.Guest Invites and Event Communication, Handled Every Way You Need

Every event has its own guest-list chaos, and every planner has their own preferred way of dealing with it. Samaro doesn’t force you into one method. It gives you all of them, inside each event’s guest section: WhatsApp bot invites, Excel sheet uploads for bulk import, and link sharing, plus the ability to add co-hosts or official photographers with their own upload roles.

7.No Limits on Events, Sub-Events, or Guests

We’re not in the business of capping your growth. So we don’t. No limit on the number of events you create, no limit on sub-events within each event, and no limit on guest invitations per event.

Whether you’re managing one intimate wedding a month or scaling into a multi-event, multi-city planning business, Samaro grows with you instead of getting in your way.

8.Sponsored Frames: Dynamic Sponsor Branding for Corporate Event Planners

If you handle corporate events, you already know sponsor visibility isn’t a nice-to-have, it’s often part of the contract. And manually stamping a sponsor’s logo onto hundreds or thousands of photos and videos after the event is exactly the kind of tedious, error-prone work nobody wants on their plate.

Samaro solves this with dynamic sponsor brand placement. Upload the sponsor’s frame or design once in settings, and the system automatically applies it across every piece of media delivered from that event, no manual editing, no missed photos, no inconsistent placement.

9.Google Analytics and Meta Ads Integration: Marketing Built for Artists, Not Marketers

You’re an artist, a planner, a decorator. Marketing probably isn’t why you got into this business, and it shouldn’t have to be a second full-time job either.

That’s where Samaro’s built-in analytics and ad integrations come in. Google Analytics integration lets you measure every small parameter of your portfolio’s performance, who’s visiting, how long they stay, which media they engage with. Meta Pixel integration takes it further, letting you run effective retargeting campaigns aimed at people who’ve already shown interest, tapping the right audience instead of a broad, cold one.

Still Building: What’s Coming Next

We’re not stopping here. Next up: itinerary management and sharing, so multi-day, multi-event weddings finally have a proper home for travel and logistics, right alongside the RSVP and guest tools you already have.

The Bigger Picture

Photographers have had purpose-built tools for years. Planners and decorators haven’t, until now. Every feature in Samaro 2.0 came directly from conversations with the community: the privacy concerns, the branding frustrations, the guest-list chaos, all of it.

Samaro isn’t trying to be another generic event management tool. It’s the wedding decorator software the industry actually asked for, built around visual presentation and design privacy, not just paperwork.

Ready to see it for yourself? Explore Samaro at samaro.ai or reach out directly to Aarushi on WhatsApp: +91 99874 44992.

Frequently Asked Questions

What is Samaro?

Samaro is an event planning software built for wedding planners and decorators. It combines a whitelabeled portfolio tool, brand customization, secure media sharing, guest management, and analytics into one platform.

How is Samaro different from HoneyBook or Planning Pod?

HoneyBook and Planning Pod are strong at back-office work like contracts, invoices, and client CRM. Samaro focuses on what those tools don’t: visual portfolio presentation, brand-matched design, and privacy controls built specifically for decorators and planners whose work can be easily copied.

Can I keep my portfolio private on Samaro?

Yes. You can require a gallery PIN, control exactly what you ask guests for before they can view anything, and grant time-limited access to specific email addresses or WhatsApp numbers.

Does Samaro support white labeling?

Yes. You can use your own custom domain, whitelabel your WhatsApp communications under your brand name, and even publish your own branded app on the Apple App Store and Google Play Store.

Is there a limit on the number of events or guests I can add?

No. Samaro doesn’t cap the number of events, sub-events, or guest invitations per event. It’s built to scale with your business, whether you handle one wedding a month or dozens across multiple cities.

Can Samaro handle sponsor branding for corporate events?

Yes. With sponsored frames, you upload a sponsor’s design once in settings, and Samaro automatically applies it across all delivered media for that event, no manual editing required.

Does Samaro help with marketing my planning business?

Yes. Samaro integrates with Google Analytics so you track portfolio performance, and with Meta Pixel for retargeting campaigns, helping you reach people who’ve already shown interest instead of a cold, random audience.

Does Samaro have an RSVP and guest management dashboard?

Yes. Samaro gives you a live dashboard for tracking RSVPs across every event in a wedding weekend, along with guest lists, blessings and gifts, and modular add-ons like AI Concierge, Seating & Tables, QR Check-in, and Guest Networking.